Zoomi is one of those ideas that makes you wonder why no one thought of it before. All it’s doing is putting a pretty face on Amazon, but it makes the experience like walking through a bookstore and perusing the shelves. They say the site is slow in Firefox 3 (which everyone should now be using as it was officially released yesterday with great fanfare) but it worked fine for me.

Next time you want to find a book to read, check it out.

Here’s a demo video of the site.

(via MakeUseOf)