For someone with a web site, traffic is a double-edged sword. At first, you like to increase your traffic and are ecstatic when people visit your site. You write a witty essay or create a funny movie and visitors begin to come. It makes you feel like you’ve been able to give something back to the internet and you are happy. But they keep coming. Tens, if not hundreds of thousands of people visit the site to admire your handiwork and you get emails from people saying how much they liked what you did. It’s roses and sunshine until you get the bill from your webhosting service. Like throwing a party and having the cops come, you’re all alone when you have to explain how your neighbor’s car ended up in your swimming pool. Webmasters who suddenly become popular often turn into pan handlers to help pay the bills.
The traffic is usually transient, because a new meme will soon rise to the top of the charts and the cycle will begin again. By the time you realize you have exceeded your bandwidth allowance, the traffic burst has passed and the damage is done and unless you normally get a lot of traffic, a donation button is not likely to cover the costs.
So, before you put up that hilarious 15MB movie, you might want to consider the potential consequences. To avoid the bill, you can put the file on a free server, like tripod or geocities, where you don’t have to pay for the bandwidth. You can also check with your web host to see what they do if you go over the limit and act accordingly.
Most people like to get traffic to their site, but too much of a good thing can leave you in the poor house.