Headline analyzer

The Headline Analyzer rates the quality of a headline (by their own standards based on emotional marketing value) from 0% to 100%. 100% means it is a perfect headline.

Here’s how I did on some recent posts.

Post title EMV Score
Headline Analyzer 0%
Fun additions to your office 20%
Stargazing 365 days a year 0%
The best things in life 0%
Belief in evolution makes people happy 83.33%
The top bestsellers of all time 16.67%
What are they thinking? 25%
A sure sign it’s a scam 0%
Snow and ice sculptures 0%
Christmas cartoons 100%
Free online music 66.67%
Name that Christmas carol 0%

I’m perplexed. I scored all the way from 0% to 100%, which means I am both a terrible and gifted writer of headlines, depending on the day. To be fair, I’m often not aiming to write a headline that will have the most emotional marketing value. I aim to make it describe the post well so it can be found easily in search engines. I really hit the jackpot on Christmas cartoons.


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  1. well your title “Stargazing 365 days a year” was a hit with me.
    I had say the article eariler in digg and I knew exactly what you were going to talk about…But I usally get this email in my inbox and I don’t click on it and I just catch it on my next visit.

    Comment by christopher on January 12, 2007 @ 7:00 am
  2. I thought it was a pretty good headline myself. I wasn’t all that impressed with the headline analyzer’s ability to measure headlines, but it’s an interesting concept. Maybe it will get better in time.

    Comment by dan on January 12, 2007 @ 7:49 am
  3. “cartoons” by itself ranks 200%

    I think this is because it is both emotive and spiritual.

    Their algorithm needs some tweaking

    Comment by Steve on January 16, 2007 @ 8:31 am
  4. Agreed. Their algorithm could certainly use some work.

    Comment by dan on January 16, 2007 @ 9:43 am

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