A new form of advertising is being produced by an aptly named company: Eye Blaster. (flash required).
They offer several different types of advertisements ranging from full page ads to ones that float over the text you’re trying to view. Compare that to Google’s advertising solution which uses unobtrusive, context relevant text ads.
One of them is trying to improve the user’s experience, while the other is catering to the marketing corporation’s wishes and annoying the user in the process.
Which one would get your business?
I loathe the ones that cover up text. I’ve had to close the browser and reopen it before, because the ad wouldn’t go away. Argh!
Good god. weather.com uses some of these techniques and I hate it! I think they are only going to appeal to people who are new to the internet.