When asked why he bought Pyra Labs, creators of Blogger, he said,
What we really bought was a team. With these little companies, the asset that you get is the knowledge in the peopleâ€™s heads, and thatâ€™s what we care about. They will be enormously creative in the next few years.
I’m still unclear on how they’ll use Blogger, but maybe parts two and three will shed some light on the matter.