the real reason google bought blogger

Ever since Google’s purchase of Blogger, hundreds of bloggers (as well as major news sites) have been speculating. I’ve read some ingenius ideas, and can’t help but wonder if the folks at Google are reading them too.

Maybe, just maybe, Google bought Blogger on a whim. They’ve got the money, they like blogs, so why not? I’m sure they were aware it would create a large stir among bloggers worldwide and it was inevitable that theories would be formulated. Google could then benefit from the collective effort, snap up the best idea and use it.

How’s that for a theory?


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  1. It’s kinda funny that in the beginning, Google had the reputation of being The Rebel Search Engine for hackers and the Linux community. I’m hearing more and more now about how Google is selling out to The Man and becoming a juggernaut. I would like to believe that Google’s intentions are less than diabolical, unless they are trying to control all the blogs in the world. When I start seeing the same generic post on every blog that reads “Google is #1. You need Google. Google is double-plus good”, I’ll start wondering.

    Comment by jason on March 14, 2003 @ 7:33 am
  2. Google has spent years building up trust on the web. It would be foolish for them to do anything that might decrease that trust, especially among bloggers. I am convinced that whatever Google ends up doing with Blogger, it will not taint their search results.

    Comment by dan on March 14, 2003 @ 9:19 am
  3. Sounds like an alright theory to me.

    Every company and person who is “underground” popular and eventually reaches a larger audience or makes a change is considered a sell-out those there “in the beginning”.

    My first exposure to this was back in junior high when (GASP!) Van Halen used keyboards in the song “JUMP”. The headbangers were beside themselves. Van Halen had sold out and caved to the popular synth sound. How would those poor kids ever get the VH logo in ballpoint pen off their jean jacket? LOL

    Comment by Renee on March 14, 2003 @ 3:21 pm
  4. Google bought blogger to make money off the ads and to gain the technology. On top of those two amazing instant returns, Google gets assured that it will not miss out on the next big thing, and will be able to pull blogs out of its search results.

    Comment by Search Marketing Info on July 23, 2003 @ 7:57 pm
  5. googles spiders are some of the more efficient artificial intelligence out there, as far as search engines or carnivore go, it’s no wonder with their programmes comprhensive levels that GOOGLE knows where it’s at–ie; bloggers expedential growth is archived, and ultimately
    google knows through their own stats who’s searchin’ what. Blogger is more than a trend..
    it’s a binary digit that googles spiders keep track of.. therefore, “Let’s buy blogger”

    Comment by milli on June 1, 2004 @ 3:03 am

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