Once you've created a web site and optimized the content to be search engine friendly you're ready to submit your pages. Make sure that every page has a meta name, description and keywords, and that the content of the page correlates to the description and keywords. Search engines will rank keywords based on the number of times it is used as well as the prominence (ie size, bold, position on the page).
Instead of trying to trick the search engine by putting tons of fake keywords on your page, why not just make the keywords match the content of your site and the search engine will do what it was meant to: index your site according to relevance. Search engines have evolved with the tricks of the trade to get a site listed first and will continue to as time goes on. The webmasters who spend time on making their site content rich and use appropriate keywords will win out in the end.
There's a lot more to web site promotion than just search engines though. This course will teach you how to increase the number of visitors to your site.
Updated Mar 03, 2009