Many 3G cell phones are already capable of revealing your location to anyone who asks and as more phones have the feature, the requests are sure to follow. It’s wonderful if someone is missing or needs to be contacted immediately, but what if you don’t want to be found? Colin Bates, CTO at Mobile Commerce said that all four major cell phone companies already offer a service that reveals a phone’s location given its number.

Retailers would love to send text messages to nearby customers, enticing them to try their wares, and parents are sure to want to check in on their children’s whereabouts. However, there is already legislation, at least in the UK where the article was written, requiring the consent of the phone’s owner before it can be tracked. The last thing I need are text messages spamming my phone.